No longer is advertising decision making (online and offline) constrained to the big publishers, TV networks and media owners – macro and micro influencers are becoming increasingly a major consideration for all brands to assist develop relevant awareness, reach and recall of their brand.
We all know of the huge reach some of the most prominent Instagram and Facebook followings certain individuals have achieved, but the more niche and relevant “micro” influencers are now also becoming hot property and media agencies like All About Social are now and developing networks of their own to offer their clients and brands.
Firstly, lets define Micro Influencers so we are all on the same page:
“Micro-influencers are popular bloggers, vloggers, social media gurus (individuals with a strong online presence) with a smaller, but very active and interactive following.”
In terms of the following ratio – usually between 1,000 to 100,000.
Micro Influencers are always more about audience quality – ie relevance and engagement levels than just quantity. We deem our network of influencers therefore more interested in the topics and products connected to them to give a more “real” value back in their posts of associated brands and products = a better outcome for our clients.
When its ROI you are looking for aligned with brand safety and relevance, our network of micro influencers will deliver!
All About Social has been developing this network now over several years and can support any brief to connect your brand and campaign to our network.
Key areas All About Social as brand verticals include:
- Health + Beauty
- Home Improvements
- Major Brands.
- Legal and Financial Services.
Connect with us today to engage your brand with our network to get results!